Dave Plotkin doesn’t want families of cancer patients to have to worry about where their next meal is coming from, whether they live in Westchester or the south Bronx.
“Oftentimes one parent has to give up their career to care for their child who is going through treatment,” said the founder of the Max Cure Foundation, an organization aimed at funding less toxic treatments for children battling pediatric cancer. “If you live in an inner city and have minimal income, it’s very difficult to do that. We believe poverty shouldn’t be a death sentence.”
The Max Cure Foundation will soon be launching a Westchester and Fairfield County chapter to further relay that message, organized by Plotkin's longtime friends, Amy Kass of Katonah and Lisa Daniel of Stamford, Conn.
Local residents have already started to lend their support to Plotkin's organization. This past May, Plotkin and his team raised $5,800 at the Max Cure Foundation's Roar for the Cure shopping event at Churchill’s of Mt. Kisco.
The Max Cure Foundation's new program, Roar Beyond the Barriers, has also made strides in lightening the financial burden of low-income families paying for cancer care. Around 30 families across the country now receive $250 to $1,000 Target gift cards to pay for basic necessities such as food and hygienic products, he said.
“We have a great opportunity to go into the inner cities, find local families and help," said the New Jersey resident.
The organization, which was named for Plotkin's son Max, who was diagnosed with B-cell lymphoma at just 4-years-old, has since garnered partnerships with hospitals around the country. The Congressional Childhood Cancer Caucus in Washington D.C., and Connecticut Children's Medical Center in Hartford, Conn. are just a few that have started to support the mission of the Max Cure Foundation.